EXG Pro brings Cable Guys and PEEKOs to Brand Licensing Europe

EXG Pro will use Brand Licensing Europe 2026 in London to unveil new Cable Guys characters and spotlight its newly launched PEEKOs collectible line. The company is pitching both ranges to licensing partners as it builds out its consumer products portfolio and looks ahead to 2027.

Why it matters: - EXG Pro is using Brand Licensing Europe to push deeper into licensed consumer products at a major industry event. - The company is aiming to turn new character launches and product concepts into fresh licensing partnerships. - PEEKOs gives EXG Pro a new collectible format that blends display appeal with everyday phone-holder use.

What happened: - EXG Pro is showcasing its latest licensed products at Brand Licensing Europe 2026 at ExCeL London from 6th–8th October. - Visitors can meet the team at Stand D179 to see new character launches, discuss licensing opportunities and review upcoming plans. - The showcase centers on Cable Guys, EXG Pro’s licensed character holders, and PEEKOs, its recently launched collectible nano phone holder range.

The details: - Cable Guys is designed to hold gaming controllers, smartphones and other devices. - The range brings characters from gaming, film, television and wider pop culture into home and desk setups. - EXG Pro is highlighting new Cable Guys additions tied to Universal and Toei, including Donkey, Toothless and Luffy. - Further Cable Guys developments are planned for 2027. - PEEKOs uses detailed character figures that also function as phone holders for desks, gaming setups and bedside tables. - PEEKOs packaging includes a PEEKable hole that lets buyers see the character inside before purchasing. - The packaging is positioned as an alternative to traditional blind boxes because it lets fans choose specific characters rather than leaving the purchase entirely to chance. - PEEKOs launched across five collections: K-Pop Demon Hunters, Star Wars, Fortnite, Minecraft and Universal Monsters. - Each launch collection includes six characters. - Upcoming sculpt ideas include characters from Five Nights at Freddy’s, Hello Kitty, My Little Pony and more. - Visitors can book a meeting with EXG Pro at the company’s booking page.

Between the lines: - EXG Pro is broadening its licensing base by pairing established IP-led products with a newer collectible concept. - The PEEKOs format suggests the company sees demand for collectibles that still preserve some choice for shoppers. - The mix of entertainment brands points to a strategy built around recognizable franchises that can travel across audiences and retail settings.

What's next: - EXG Pro plans to use the London event to connect with current partners and open new collaboration opportunities. - The company is signaling more Cable Guys development in 2027. - Visitors at BLE will get an early look at future PEEKOs sculpt directions and additional licensing possibilities.